Bloomberg is a news agency that focuses on the business world. No doubt they were very concerned with the results of the German election because of Germany’s leadership in the realm of finance and what the results could mean in light of the global economic crisis.
It focuses on the plan for tax cuts (how to finance it, when it could be implemented) and the hope of making the government more transparent and less complex.
Post-Election coverage seen here deals with the new government and the tax cut challenge it faces. Such as how the new coalition will deal with the FDP’s plans for deeper tax cuts than the CDU had originally put forward.
They also comment that the DAX went up 2 percent after the win indicating trust from the financial world that the economy will continue to recover under the altered leadership.
The Lisbon treaty, of which Merkel was a strong supporter and was not yet voted on at this time, is brought up to find out what its passage could mean for European business. Unfortunately this question is not really answered in the TV spot but it demonstrates Bloomberg’s ability to make relevant connections from the election results, developing news, and the audiences interests. I feel it works more for the benefit of the audience then the Time article which is basically a quick history update made relevant by the elections (but still does not really address them).
German and American Election Coverage 
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